Writing SMART Goals

Remember our discussion about getting everything you want? In order to get everything you want, you need to set your reticular activating system, or RAS, to help your brain ignore all the extraneous noise and focus on what’s really important.

One way to help you do that is to write your goals as SMART goals. People who get everything they want do not do so by accident. They are very intentional and laser-focused on what they’re going after. The secret to success here is not to just write them down as a SMART goal but to review them constantly.

How do you write a SMART goal? First, you must know exactly how to define a SMART goal. SMART stands for:






Let’s take a look at two examples of goals, one using the SMART method and one that does not:

Goal #1: I want to increase my sales this quarter.

Goal #2: I want to increase my revenue $20,000 quarter over quarter with a $10,000 increase in profit quarter over quarter by March 31, 2019.

Regarding goal #1, if you increase your sales by .01 cent anytime in the future, have you reached your goal? When in the future? Does it get you the result you’re looking for? How will you know you’re successful?

Regarding goal #2, how will you know you’re successful? When you reach or exceed $20,000 with a $10,000 profit by March 31, 2019, then you will know you are successful. Anyone who reads the goal knows exactly what success looks like for this goal. Is it achievable? It should be a stretch but not so out of reach that it is impossible. Does it get you where you want to go in 1 year, 3 years, and 5 years? Only you can answer that by having SMART goals 1, 3 and 5 years into the future.

The more specific you can be regarding the result you’re looking for and by when the more likely you will get exactly what you want.

What is the one thing you’re going to do today to put your SMART goals into motion?

By: Jackie Zach

Molly BarnesWriting SMART Goals